Google Uses Online Marketing to Introduce Google+ with a David Beckham Interview
In a recent online marketing tactic Google conducted an interview with international soccer star David Beckham. The central idea behind Google’s interview with Beckham was to introduce Google’s new social media outlet, Google+. Web marketing was a large part of the interview process.
Google+ incorporates numerous aspects of social media with their search engine and email capabilities for the average user. In Google+ the user can divide their email contacts into groups, or Circles as Google calls them, which they belong to. The user can also search for and follow organizations, teams, celebrities and news outlets that also have Google+ accounts.
Within your Google+ account you can instant message, video chat, and follow news feeds with posts uploaded by members in your Circles.
The search engine portion of Google is incorporated into their new social media platform as well. When a member is signed into Google+ the search engine results picked up are more tailored toward the specific user. Google will return search results that are more related to that user depending on the keywords they search and their relation to the items and people in their Circles.
The interview was organized at Google’s San Francisco office in front of a live audience. Google’s way of introducing the social media side of Google+ was to hold a live stream of the interview with David Beckham on Google+. They uploaded the interview onto YouTube also. The company incorporated the messaging and video chatting portions of their social media platform into the interview. They took questions from some of their participants across the globe and even linked their London office into a video chat where employees and guest from London could ask David questions.
Through the interview a few different topics were discussed, with the first line of questioning dealing with David’s resigning with Major League Soccer club the L.A. Galaxy. David spoke about his reasons for staying in America and why he wanted to sign a new two-year deal with the Galaxy, which made large news in the soccer world, especially in the United States. Some of the other subjects he discussed in his interview were his family, living in America, attending the Royal Wedding, his long soccer career, and a new ad he will be in during the Super Bowl.
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